Sanrio has confirmed that its upcoming smartphone title, Fragaria Memories: Color of Wishes, is slated for a global release in the fall of 2027. The game, which will be available on both iOS and Android, is being developed in partnership with Ateam Holdings. A newly released promotional video offers a glimpse into the project, which centers on the 18 Knights of Fragaria, a group of handsome characters tasked with serving Sanrio’s iconic mascots.
The project, which first debuted in September 2023, represents a departure from traditional mascot-focused media by introducing a fantasy-driven narrative featuring human characters. These knights are organized into three distinct units—Red Bouquet, Blue Bouquet, and Noir Bouquet—each designed to offer a unique take on the company's established brand identity. While the game will follow a free-to-play model, specific details regarding language support for the international version remain unconfirmed.
This title continues Sanrio's history of human-centric spin-offs, following the success of the 2016 Sanrio Danshi project, which focused on a group of boys who share an affinity for Sanrio characters. That franchise eventually expanded into a television anime series in 2017. With the 2027 launch window still some time away, it remains to be seen how the game's mechanics will integrate with the broader multimedia project.
