Sanrio has officially entered the video game industry with the unveiling of its new brand, Sanrio Games. The company also revealed its inaugural title under this banner, Sanrio Party Land, which is slated for a worldwide release this fall. The game will be available simultaneously on both the Nintendo Switch and the upcoming Switch 2 console.
The concept video for Sanrio Games showcases a vibrant world where players can create custom avatars to interact with beloved Sanrio characters. Sanrio Party Land will feature a variety of mini-games and board game challenges set within a town populated by these iconic characters, promising a fun, social experience.
This launch marks an expansion for Sanrio, with plans for further growth in the gaming sector. Beyond Sanrio Party Land, the company intends to release a second game within the current fiscal year. Looking ahead, Sanrio Games aims to launch around 10 titles over the next three years and is exploring the development of original intellectual properties originating from its gaming ventures. Source: Anime News Network(https://www.animenewsnetwork.com/news/2026-04-21/sanrio-unveils-1st-game-brand-with-sanrio-party-land-game/.236628)
