Studio Ghibli's beloved classic My Neighbor Totoro returned to Japanese television screens on Friday, August 21, drawing a 10.0% household rating during its 9:00 p.m. broadcast on NTV. The film remains a staple of Japanese television programming, frequently appearing in prime-time slots to maintain its status as a cultural touchstone.
While the 10.0% figure reflects the film's enduring popularity, it serves as a reminder of the consistent viewership that legacy titles command in the Japanese market. These periodic broadcasts often provide a baseline for how older, high-profile animation performs against contemporary seasonal programming.
Why it matters: The double-digit rating confirms that even decades after its original release, the film retains significant pull for family audiences. It remains to be seen how this performance compares to other Ghibli library titles currently rotating through NTV's broadcast schedule.
