Hasbro Entertainment has teamed up with broadcast firm Get After It Media to debut Hasbro Legends, a dedicated linear channel focused on the company's deep catalog of intellectual properties. The channel began broadcasting on July 13, offering a 24-hour rotation of content available for free through ad-supported models.
Viewers can access the network via Get After It Media's broadcast reach, as well as through digital streaming platforms including Heartland+ and Plex. The programming lineup emphasizes nostalgic staples, headlined by the card game adaptation Duel Masters alongside major action franchises such as Transformers, Power Rangers, and G.I. Joe.
This launch fulfills a strategy first outlined by Hasbro back in April. By moving into the linear space, the company aims to maintain visibility for its legacy brands across both traditional broadcast and modern streaming environments.
